The families determine what products that want to carry and their focus is to be hyper local to meet the needs of their neighborhood. What is different about Grocery Outlet’s business model is that the stores are independently owned and operated by local families. This partnership has allowed Grocery Outlet to expand to 300 stores (with 30 more scheduled for 2018 and 40 to be added in 2019) and reach $2 billion in sales last year, according to Supermarket News. Lindberg told me that 60% of what is sold in the stores is bought on opportunistic buys and that they are expanding to include more fresh foods and that one of their fastest growing sections falls under their NOSH program: natural, organic, specialty & health. Today the company is run by the third generation, MacGregor Read and Eric Lindberg (who is married to a Read) who are co-CEOs and partners with the private equity firm Hellman & Friedman. The company continued to expand and went beyond its sourcing from the government to contract with national brands including Del Monte, ConAgra, Quaker Oats and Revlon. The company stated back in 1946 when the founder Jim Read bought surplus canned food from the government and opened up retail stores to sell it at super low prices to consumers. It’s called opportunistic buying, and they work with national brands who have excess inventory, seasonal closeouts or are changing packaging to buy these foods and beverages at deep discounts. The very trendy Halo Top ice cream can be found at other stores selling for anywhere from $6 to $11.99 a pint – at Grocery Outlet they had a sale that Layla Kasha VP of Marketing calls her “favorite buy ever” the chain sold 4 pints for $5.99 A four pack of Evian 1.25 liter bottled water typically sells for $9.99, at Grocery Outlet you could have bought 8 bottles for $3.99. If you are fortunate to live near one of the 300 Grocery Outlets in California, Idaho, Nevada, Oregon, Pennsylvania or Washington state you are used to seeing national brands selling for 40 to 70 percent less. Get a digital subscription.The "extreme-value" grocer focuses on national brands as other grocers push their store brands SUPPORT LOCAL JOURNALISM and get all the latest Moorpark, Simi Valley, Thousand Oaks, and transportation news from Star reporter Mike Harris. Mike Harris covers the East County cities of Moorpark, Simi Valley and Thousand Oaks, as well as transportation countywide. 25, customers will also have the chance to win $1,000 in groceries by entering a contest on Grocery Outlet's website. with various gifts for customers, including gift cards ranging from $5 to $500 for the first 100 shoppers. A ribbon-cutting will take place at 4:30 p.m. Thursday's grand opening starts at 7 a.m. It also carries a large selection of beer and wine, health and beauty care and seasonal items. The chain offers a full range of products, including fresh produce, meat, deli and dairy, along with a wide assortment of natural and organic choices. Milestone: Landmark Latino grocery in Santa Paula closes after 25 years. seven days a week.īased in Emeryville, Grocery Outlet has more than 400 locations in California, Idaho, Maryland, Nevada, New Jersey, Oregon, Pennsylvania and Washington. Hillcrest Drive at the former site of an Office Depot. A new Grocery Outlet discount supermarket is opening Thursday in Thousand Oaks.
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